MILFORD, Conn. -- Schick, the shaving products division of Warner-Lambert Co., continues to introduce razors for men and women that incorporate its latest technological advances. Among the innovative features developed by the company are flexible blades for sensitive skin, microfine wire wraps for safety, ultraglide strips for comfort, and precisely engineered handles for balance and control.
Recently Schick launched what is billed as its "greatest innovation in women's shaving technology" -- Silk Effects+, which is described as a convenient, safe and fast razor system that consumers, in a large test, significantly preferred over its leading competitor.
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